The Campaign Brief:
To create engagement and behaviour change, as well as drive traffic to the Continence Foundation's website for more information.
Shannon Behaviour Change wisely chose comedy as the best vehicle for this rather taboo message. They got us on board to deliver on their five 15sec crafty spots designed to interrupt peoples social feeds throughout the day.
The campaign was a massive success, driving over 390k unique visits to the website.
That's four times what the client had thought possible.
WAKING UP - 15” Ad
'Waking Up' is the first of the feed interruptions that was scheduled bright and early in the demographic's Instagram & Facebook feeds.
SCHOOL PICKUP - 15” Ad
Mid-afternoon and you're waiting for the kids to finish school. Why not bash out a few kegels?
BUS STOP - 15” Ad
'Bus Stop' is the second of the feed interruptions, and it hit the demos feeds between 9am and 10am.
WATCHING TV - 15” Ad
Evening time, and relaxing in front of the TV. Then your second screen lets you know that its time to bust out the last few crunches to hone that pelvic floor.
COFFEE - 15” Ad
Time to do some exercises while waiting for your mid-morning coffee.
LONG FORM VERSION - Content
Alongside the 15-second interrupters, we compiled them into a longer version that has a little bit extra info too.