The Campaign Brief:
With increasing numbers of medical students deciding on a speciality path before even entering university, the RACGP wanted to target the med students with a campaign showing a GP's work/life balance and flexibility, as well as to help break the myth that GPs only deal with simple, boring things like gasto and flu-jabs.
RACGP - Choose GP - 45” Hero Ad
Created to be laser-focused on Medical students, the clever creatives at Shannon's wanted the piece to lure the audience in by posing intriguing images and asking the viewer: What do you want out of life?
RACGP - Brett - Content
Starting each day with a surf, this Gold Coast doctor lives and breathes 'work-life balance'.
RACGP - Prue - Content
Living in the remote town of Derby in the Kimberley, Prue finds all she wants from life in this beautiful outback region.
RACGP - Daniel - Content
Coming to the end of his training, Daniel has found that becoming a GP is the path that will allow him to travel and be in the environments where access to his other passions is nearby too.
RACGP - Karina - Content
A keen rock-climber, Karina tells us about the puzzle-solving that is often a requirement to be a good GP.
RACGP - Erin - Content
Based in Melbourne's inner-west, Erin loves the variety of her job. She works with the immigrant population, as well as those with drug dependencies. And she also routinely travels to rural areas where the work can be very different.
RACGP - Maya - Content
Maya describes the pathway to RACGP fellowship, what's involved, and the support candidates