A collaboration between the Murdoch Children’s Research Institute, The Royal Children’s Hospital and The University of Melbourne, GenV is an extremely audacious project to collect de-identified medical data for every child born in Victoria to generate the world’s largest snapshot of a generation. This information is now being used to solve serious medical conundrums.

We were charged with creating the video launch campaign for GenV to help explain the project to mothers and fathers as they approach the extraordinarily sensitive time of childbirth.

The campaign has seen huge success with buy-in from prospective parents at astronomical levels.

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  • Count Me In

    This awareness piece is to reiterate the main aspects of the project while including the voices of parents to deliver the message empathetically.

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    Baby Mia - 60"

    Baby Mia was the first cab off the rank. It delivered an overview on what the entire GenV project is.