The Campaign Brief:

To create engagement and behaviour change, as well as drive traffic to the Continence Foundation's website for more information.

Shannon Behaviour Change wisely chose comedy as the best vehicle for this rather taboo message. They got us on board to deliver on their five 15sec crafty spots designed to interrupt people's social feeds throughout the day.

The campaign was a massive success, driving over 390k unique visits to the website. That's four times what the client had thought possible.